Why Clients Choose Us

See why clients are moving to CitiFX Pro.

Exposure to FX Provider

CitiFX is possibly the best known name in the FX market around the world. In a market with many smaller and newer providers that don't have an established track record, clients have indicated they are interested in establishing a long-term relationship with a reputable bank that has offered top-level FX services to clients around the world for decades. Clients have a substantial exposure to their margin FX provider—both in terms of the security of their margin deposit as well as in terms of their day-to-day execution services. Clients have expressed their comfort in placing their margin funds with Citi (please also see section on FDIC insurance for USD deposits) and in relying on us each day for their transactions. Few can rival Citi's reputation in FX, and clients have indicated they wanted to establish a relationship with a name they can trust.

Trade execution

CitiFX Pro offers competitive pricing and works hard to provide reliable execution. Although it is hard to establish exact numbers across providers on rejection rates relating to hits on streaming prices, clients have commented on the reliability of CitiFX Pro's execution relative to our competitors. We believe it is important to minimize rejections and make every effort to confirm a trade even if the market has moved adversely (up to a certain limit) during the latency period. This reduces rejected trades (trades that are not filled after a buy/sell button has been hit) to a minimum and this is an important factor for clients.

Dealing practices

Citi has established dealing best practices that have been developed over a considerable period of time. CitiFX Pro commits to delivering fair pricing and order handling (please see Our Core Dealing Practices for more information). Importantly, Citi is a regulated bank, operating in over 100 countries globally and incorporating strong control processes to ensure its practices are fair to clients. Clients have expressed their perception that dealing practices vary significantly among brokers and feel comfortable trading with a counterparty that has established strong oversight functions such as compliance and audit.

Breadth of currencies

Clients have been attracted by the wide range of currencies on offer, among the widest across margin FX providers. Some of these clients have seen opportunities in currencies such as the Russian ruble, Israeli shekel and Hungarian forint that other providers do not offer. CitiFX Pro is proud to offer over 130 currency pairs and our clients have found this creates a wide range of (often uncorrelated) opportunities.

Research and Market Analysis

While other providers may also offer opinions, Citi's research and commentary offers a unique perspective on a complex, global market from a highly regarded team of analysts. Clients have mentioned they felt a lack of access to top-quality institutional-level market color and insight at smaller brokers. CitiFX Pro clients appreciate getting opinions and viewpoints from one of the leading banks in FX—insight that is valued by hedge funds, money managers and corporations the world over. Citi’s award-winning team of analysts uses a snapshot of its global flows, among other factors, to forecast early signs of currency trends and incorporates this into its opinion and views. Further, Citi has a large global, world-renowned set of Strategists, Technical and Fundamental analysts devoted to FX and inter-market analysis. Citi also provides seminars and other opportunities to provide face-to-face access to its research and analysis team.

High quality coverage

Clients have been particularly satisfied with the level of skilled attention provided by our 24-hour coverage teams. Our level of service has been compared to institutional-level coverage and that is a compliment we have worked hard to attain.